Roadmaps are useless unless they trigger action. A roadmap should produce: a ranked target list, a partner plan, and a timeline.
Three filters
- Strategic fit: do we want this type of work?
- Competitive reality: can we win?
- Timing: is it within our planning window?
What good looks like
- A short, ranked list (not 100 “maybes”)
- Clear assumptions
- Next steps assigned to people
